The Big Question

What is the “big question” of the day? There is one question that the vast majority of business owners have. That question is, “What steps do I need to take to stay in business until this pandemic recedes”?

The economy hasn’t seen this much uncertainty since WWII. Some would argue that we have never seen this level of economic disruption. It is of paramount importance to know what steps you need to take to keep your business up and running.

Business owners should make sure that their businesses are in good shape. Take every step possible to position yourself for when the economy is back up and running. There is a degree of chaos and uncertainty right now, but this will not last.


As a business owner, you need to focus on getting your business in order. You should focus on the inner workings of your business. Find ways to improve every singe aspect. This is easier said than done. There is a real psychological hurdle. For many people it seems as though everything has stopped. While customers, clients, and staff interactions have been dramatically reduced, now is not the time for you to “check out” mentally. You can’t wait for things to get better.

Invest Time and Energy

It is very important for business owners to invest as much of their time and energy as possible. As a business owner you have already shown a great deal of drive and determination. You probably have also had to use some level of out-of-the-box thinking. You have proven that you have what it takes to get through the recent challenges.

Don’t Feel Dejected

You may feel dejected right now. Pool on the same skill sets that allowed you to create a successful business in the first place. Think about what obstacles you had to overcome in life to create your business. Maybe your business was created during a prior economic downturn. The odds are that you already have skill sets and strengths that will allow you to survive the fallout of COVID-19.

The odds are excellent that there are revenue streams and different approaches that you may have overlooked. Your job as a business owner is to identify and then exploit those avenues.



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